SDSignal Desk

Desk

Marketing

Creative tools and go-to-market uses of AI.

AIOct 5, 2026OpenAI

Building advertising for the way people use AI

OpenAI is putting visual ads next to ChatGPT’s image generator and wiring in the ad industry’s measurement stack — the moment the assistant officially becomes a storefront, and trust becomes the product.

AISep 16, 2026OpenAI

Reimagining advertising with AI

OpenAI is testing Sponsored Agents in ChatGPT Ads—click an ad, optionally chat with a business-branded agent—plus prompt-built creatives, Ads Manager AI tools, and HubSpot/Shopify hooks.