Meta’s AI agent Muse lands on Apple Watch and Android Wear OS

Meta's Muse agent is now on Apple Watch and Wear OS, with voice calls, text and dictation from the watch. It follows an iPad app a month ago, Spaces a few days ago, and avatar video chat in the U.S. last week. That's a lot of surface area in a short window for a product that only reached the App Store in September.

Muse is the kind of assistant that connects to email, meetings and bills and can book reservations, order groceries and make purchases. Putting that on a device you glance at dozens of times a day is a bet on ambient access, and on Meta being in the loop for everyday decisions.

We like the direction in principle. An agent that can handle errands by voice from a watch is useful, especially for people who don't want to pull out a phone to rebook a dinner or check a meeting. That's AI helping in the gaps of a day, which is where assistants have always promised to live and rarely have.

But the stakes rise with every account connected. An agent that can spend money and read inboxes is now a small, always-on interface on your wrist, where confirmations are cramped and voice commands can be misheard. I'm watching how Meta handles purchase confirmations and permissions on a screen that small. Convenience and consent pull against each other here.

There's also the Meta question. This is a company whose core business is advertising, now building an agent that sees your bills, your calendar and your shopping. Nothing in this launch says Muse data feeds ads, and we're not claiming it does. But the incentive is obvious, and users deserve clear, plain answers before the agent becomes the default way they run their lives.

The traction is real. Muse cleared 10 million U.S. downloads within its first 40 days, a mark only a dozen apps have hit, Threads being the last before it. Meta's playbook is clear: ship fast, spread wide, and become sticky across every screen. If that works, the fight among consumer agents gets decided by distribution, not quality, and that's not always good for users.

Muse launched on the App Store in September and has added features at a steady clip, including customizable avatars, an iPad app, topic-focused Spaces that Meta describes as mini apps built on the fly, and U.S. video chat with an avatar that hears users and responds in real time but does not see them.