Facebook is giving users more control over their algorithm

TechCrunch reports Meta launched “Your Algorithm” on Facebook, letting people describe in natural language what they want more or less of in Feed and Reels, with recommendation changes reflected in real time. The feature follows Instagram’s rollout and sits alongside updated post menus for Interested / Not interested feedback and optional follow-up questions.

Meta frames the tool as making recommendations more relevant and giving users more influence as AI shapes discovery. Threads already offers a related “Dear Algo” control. The launch continues Meta’s shift toward LLM-informed ranking that can incorporate stated intent, not only click history.

Controls are good. We’d rather tell an algorithm “less ragebait, more local sports” than rely on a thousand mute taps. Bringing Your Algorithm to Facebook matters because that feed still sets the information diet for a huge population.

We’re not confusing a preference panel with structural reform. Meta’s business still rewards time-on-site. An LLM that “listens” can satisfy stated tastes while optimizing the unstated objective—keeping people scrolling. Real-time adaptation is impressive engineering; it is also a tighter feedback loop for engagement.

Still, explicit language controls beat opaque ranking alone. If Meta keeps the feature honest—honoring “less politics” without quietly reintroducing it—users gain agency. If the control is a vent that doesn’t stick, trust erodes further.

Our desk position: ship the dials, publish how often they work, and don’t pretend a chat box absolves responsibility for amplifying harm.

Social platforms are adding natural-language controls as LLMs enter ranking systems. Users want agency; companies want higher-quality engagement signals.