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AIOct 1, 2026TechCrunch

ChatGPT adds virtual try-on and saved Favorites in OpenAI's latest push into shopping

OpenAI launched two ChatGPT shopping features globally: a Try On button that renders clothing and accessories on a user's photo, and Favorites that save products and try-on images to a Library. Both rely on the new ChatGPT Images 2.5 model, and they follow an Instant Checkout feature that TechCrunch says underperformed.